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 If you think you are paying too much for your genuine ink cartridges, you might be justified, as expressed in the following report from 'The Recycler': 

AUSTRALIAN PRESS JOINS DEBATE OVER OEM PRICING

Smarthouse suggests Australian authorities investigate OEMs over 
inkjet price markups.
Following reports by British newspapers the Guardian and the 
Daily Mail, Australian technology news site Smarthouse has 
published a piece decrying the extortionate pricing of inkjet 
cartridges and the shrinking of such consumables by the OEM.
Noting that in Australia “printer manufacturers are going out of 
their way to make it difficult to reuse their cartridges”, the site adds 
that “this has not gone unnoticed” by the Australian Competition 
and Consumer Commission, which told Smarthouse such behaviour 
could “constitute restrictive trading”.
The site contends that OEMs are “ripping [consumers] off blind”, 
using the example of the Epson Expression Home XP-100 printer, 
which costs AU$59 despite a complete replacement set 
of cartridges will cost up to AU$247 . It adds that “a 
single cartridge […] costs less than a dollar to manufacture”, 
meaning that for a four millilitre cartridge people would be paying 
an equivalent of AU$4,000  a litre.
Using the analogy that the barriers to third party ink are similar 
to “Ford or General Motors designing cars to only take their 
components or tyres”, Smarthouse also adds references to the 
Daily Mail’s findings that the amount of ink has shrunk in inkjets 
throughout the past few years, and quotes The Recycler’s David 
Connett and UKCRA and Promax’s Chris Brooks, who were both 
interviewed by the British newspapers for their own reports on the 
situation.

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WHY GENUINE INK CARTRIDGES CAN BE TOO DEAR

 If you think you are paying too much for your genuine ink cartridges, you might be justified, as expressed in the following report from 'The ...
 

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I’ve just been contacted by support – such quick service!! After significant button pressing, the cartridge is working (we just needed to help the printer along in recognising it).

Thank you both for your assistance. Very impressed and very relieved!