There are approximately 24 major brands of printer cartridge you can buy, so which one is the most popular?
At ABC Printsupplies, we have been selling genuine, remanufactured, and compatible ink & toner cartridges since 2010. During this 7 year period, we have maintained complete records of our sales.
We have sponsored all brands equally, and with the use of Google Analytics, we have a comprehensive record of what brands consumers in Australia prefer.
Five brands stand out from the pack. These brands are Brother, Canon, Epson, HP, and Fuji Xerox. This is no reflection on the quality or pricing of other brands, whose brand names might lack the marketing strength of the forenamed suppliers.
Below are the 5 most popular brands, along with their percentage of sales when compared with each other:
Fuji Xerox 6.96%
Epson 17.22%
Canon 19.61%
Brother 22.56%
HP 33.7%
From the above, it can be seen that HP enjoy approximately just over one third of the complete sales, remembering that these figures also include compatible and remanufactured printer cartridges, both toner & ink, as well as drum kits.
In recent times HP have increased their pricing on a number of occasions - so it remains to be seen how this will effect their portion of the market place when it comes time for their users to replace their printers
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